What is Whey Protein Isolate Powder?
Whey Protein is a complete protein containing all of the essential amino acids. Whey protein is the protein contained in whey, the watery portion of milk that separates from the curds when making cheese. Whey isolates contain the higher percentage of pure protein and can be pure enough to be virtually lactose free, carbohydrate free, fat free, and cholesterol free. There are two major proteins found in milk, casein (about 40%) and whey (about 60%). Whey protein is a by-product of cheese-making and starts in liquid form as raw whey. Raw whey is composed of naturally occurring macronutrients – protein, fat, minerals, lactose and water. Raw whey also contains micronutrients that are biologically active – alpha lactalbumin, beta lactalbumin, lactoferrin, glycomacropeptides, igG and peptoaminoacids.
Whey Protein Benefits may include:
- Increased strength and muscle building.†
- Has been shown to burn fat when used while exercising.†
- Whey protein can increase glycogen which improves your energy.†
How Does 100% Whey Protein Isolate Work?
Our Whey Protein Isolate 90% (unflavored) is produced in the USA using a cold microfiltration and ultrafiltration membrane technology, this process results in undenatured Whey protein. Whey protein supplementation along with resistance exercise can help improve muscle protein synthesis and promote the growth of lean tissue mass.
Directions & Allergens
Flavored Whey: As a dietary supplement, take 1 scoop (~31 - 33 grams) with 8 - 12 ounces of water or suitable beverage and consume within 15 minutes of mixing. Taken 1 - 3 times daily, once in the morning, as a pre-workout, and/or as a post-workout for best results.
Unflavored Whey: As a dietary supplement, take 1 scoop (~20 grams) with 8 - 12 ounces of water or suitable beverage and consume within 15 minutes of mixing. Taken 1 - 3 times daily, once in the morning, as a pre-workout, and/or as a post-workout for best results.
This product contains Dairy, Dairy byproducts, Soy and/or Soy derivatives. It does NOT contain Eggs, Fish, Shellfish, Wheat, Gluten, Tree Nuts, or Sesame Seeds.
This is a NON-GMO ingredient manufactured using organic starting ingredients.
Store in a cool, dry place. Re-seal bag immediately after use to preserve freshness.
Why Our Protein Is The Best
If you were to walk through our whey protein blending and production area, the first thing you notice would be the sweet notes of fresh whey. This is not because we added an essence. Quite the contrary. What you would be smelling is purity and freshness. Freshness that starts at organic dairy farms in America's heartland and comes directly to our factory.
Raw whey is not very useful as a food. As a matter of fact, not so many years ago, dairy farmers would consider it a by-product of cheese making and throw it away. Today, it is so valuable that in order to guarantee supplies, manufacturers like us have to commit to forward contracts months in advance.
How is raw whey processed into whey protein?
There are two main methods used to make whey protein: membrane filtration and ion exchange. Ion exchange is a chemical method that utilizes pH adjustment in order to achieve protein separation. Raw whey is sent through a reactive column that has an affinity for protein. The protein is collected in this reactive column and all the other macronutrients are allowed to pass through. In the next step, chemical reagents sodium hydroxide and hydrochloric acid are introduced to release the protein. Yes, you read that correctly. In an ion exchange protein separation, what started out as wonderful product of nature is bathed with industrial chemicals. An even greater irony is that the final product is often labeled "organic", and/or "non-GMO".
Why do companies use ion exchange?
The short answer is because it is CHEAP. You see, ion exchange yields a very high protein ingredient – 90-96%, with no fat or carbs (lactose). The downside is that the process dramatically adjusts pH which denatures the protein. When the protein is broken down like this, its biological activity and those of its micronutrients are dramatically reduced. Antioxidants, essential amino acids, protein digestion, calcium absorption and immune support are also reduced or eliminated.
Ion exchange protein tastes processed. It is salty with sometimes a chemical aftertaste. See for yourself. Try a popular brand with all the advertising. The kind you find in big box stores. When you read the labels, you will probably soon come across words you never heard of. Good idea to save the receipt.
Why is membrane filtration a better alternative?
Membrane filtration (also sometimes called "Cold Filtration") is a cold temperature processing method that allows for the production of a high protein finished whey where the protein remains intact (undenatured). Cold filtered whey is never treated with chemicals. This process uses a filter with different pore sizes which allows carbohydrates and minerals in raw whey to pass through while retaining the whey protein. Ion exchange changes the protein profile and selectively takes .away the more beneficial bioactives like alphalactalbumin and other components, which are the most valuable components of whey and have functions like stress relieving, faster recovery and immune development. Membrane filtration does not change the profile of naturally occurring whey proteins.
Membrane filtration is an old technology. It has been around for a very long time and is similar to a home water filter. Membrane filtration results in a high protein product with a small amount of naturally occurring fat, lactose and minerals. The micronutrients stay biologically active and the whey tastes as it should, clean with pleasant, native dairy notes.
Why should you buy Muscle Empire Whey Proteins?
To begin with, you are dedicated and you train hard. Secondly, the thought of consuming something exposed to industrial chemicals probably sounds like a bad idea. Our whey proteins are a great value. We can pay more for better whey and still sell for less because our costs are low. We don't spend much on advertising. We don't pay a contract manufacturer to make our products because we are the manufacturer. Finally our whey proteins taste great. They really do. Flavored or unflavored. Mixed with water, milk or your favorite juice. You can't go wrong. These are the same formulas we use in our proteins and select powders. You can use them for any supplement, from any manufacturer. Sugar free.
Muscle Empire Whey proteins are why you buy whey protein. We have the highest quality*, best tasting, unflavored and flavored, easiest mixing and best priced product.
*In our business the phrase "highest quality" is used too often without any substance. One of our bedrock principles is to never deviate from the highest possible standards in everything we offer. We do not sell on price alone and we are not for everyone. Thank you for reading.
Another HR Supplements exclusive is the “Instant COA” (Certificate of Analysis). We have built a customer facing interface that will allow you to view product COA's on any mobile device. Simply scan the Quick Response (QR) code on the HR Supplements product label and instantly view the lab reports. Please click here to request a copy of archived COA's.
Statements & Warnings †
† These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases.
Keep out of the reach of children. Do not take this or any other supplement if under the age of 18, pregnant or nursing a baby, or if you have any known or suspected medical conditions and/or taking prescription drug(s) or OTC medication(s). Always consult with a qualified health physician before taking any new dietary supplement.
The 100% Whey Isolate protein is great! Low on carbs and fat (though it does have Maltodextrin and Sucralose, but they all do) and is also low on calories. Flavor Reviews: (can be a little sweet but more liquid solves that issue) #1 Chocolate - my favorite flavor. Tastes great and is sweet. No off or weird flavors #2 Vanilla - a close 2nd and is great and sweet. No off or weird flavors. #3 Banana - a very good flavor IMO. It has a mild Banana flavor which is the way to go with banana. It's almost vanilla + banana combined. It also is sweet but not as sweet as chocolate or vanilla. I would never hesitate to buy this banana flavor. No off or weird flavors. #4 Snickerdoodle - hmmmm how to do proper justice to this flavor. If you like things with nutmeg and a little cinnamon flavor or you like anything pumpkin spice like in flavor then you will love this flavor and should buy it. I do not like much nutmeg+cinnamon and I very much dislike anything pumpkin spice in flavor so this flavor is not for me. WITH THAT SAID... I feel I could easily drink this if I blend 1 scoop with 1 scoop of flavorless soy isolate or just more liquid. So I will have no problem going through it. Others will likely love it. No weird or off flavors, simply just flavors I'm not a fan of. FYI, I usually blend 1 scoop of this Whey protein with 1 Scoop of 100% Soy Protein Isolate for cost effective stretching of protein along with benefits of having a diverse protein profile including plant proteins. ALSO, Soy Protein Isolate does not produce estrogen in men like the myth claims. Google and read properly conducted published medical studies and findings like NIH clinical studies: "PMID: 20378106", and google "ASRM P997-1007". Avoid listening to marketing, social media, myths and regurgitated content. Get the info from the hard science :) I hope this info helps! :)
Fantastic protein, good amino profile, tastes great, mixes well and priced to sell!
This protein powder is the best I have been able to find and at a better price. Other protein powders are filled with obnoxious flavors and other unneeded additives. I get the unflavored, and it tastes great.
I ordered Vanilla and Orange Creme, and they arrived fairly quickly. The Orange Creme has a great taste, and with a bit of cinnamon, it really adds depth. The Vanilla is great, and allows me to add whatever fruit I like - right now, banana, strawberries, blueberries... I would recommend this product for its great taste and reasonable price!